At SMP, we pride ourselves on ensuring we have happy clients who enjoy positive results from their advertising dollars. This success relies heavily on us building strong and lasting partnerships with media houses, suppliers and production houses, or as we like to call them “success partners”, and building strong relationships with our valued clients.
RACQ CQ Rescue
Is there anything that Strategic Media Partners can’t do?
The team at SMP are proficient in everything from inception to production. As a local, not for profit charity, it is a necessity to use value for money organisations who can maximise our results which is something that Strategic Media Partners delivers on.
Over the last couple of years, the team have helped with logo creation and updates, advertising packages including maximising our Facebook advertising results and developing new strategies.
The team have gone above and beyond to assist with our queries, working to tight deadlines and always remaining within budget. The team are exceptional communicators and collectively hold expertise across a myriad of fields. It is a pleasure working with Strategic Media Partners.
Fundraising & Events Coordinator
SMP success partners
Our broadcasting success partners:
- APN News and Media
- Bundaberg Broadcasters Pty Ltd
- CoreLife Magazine
- Fairfax Media Publications Pty Ltd
- Geelong Advertiser Group
- Grant Broadcasters Pty Ltd
- Imparja Television Pty Ltd
- NBN Limited
- News Queensland
- Radio 4HI
- Radio Hunter Valley
- Radio Newcastle Pty Ltd
- Regional Broadcasters Australia Pty Ltd
- Rockhampton Broadcasting Company Pty Ltd
- Rural Press Agricultural Publishing
We’ve been working with SMP for many years, with mainstream advertising in television and radio.
I saw the online market for promotion was the way we should step forward and decided to use SMP because I was very happy with their traditional advertising.
Over the last 12 months we have used digital marketing through our website, LinkedIn Facebook and some other means.
The monthly meetings help us to fine tune all our general advertising and digital advertising which is changed on a monthly basis.
We have found the digital market manager at SMP is good at targeting our advertising at different demographics to suit the various products we promote. It is so much easier to be dealing with one business for all of our advertising requirements.
- SBS Media
- Seven Queensland
- Southern Cross Austereo
- The Cairns Post Pty Ltd
- The Daily Mercury
- The Herald and Weekly Times Pty Ltd
- Industry Queensland
- The North Queensland Newspaper Company Pty Ltd
- Townsville Broadcasters Pty Ltd
- Win Television QLD Pty Ltd
Our creative production partners:
- Abes Audio
- Tropical Exposure
Our partners in all things travel:
Porters are proud to have partnered with Strategic Media Partners for a number of years and the team have assisted us with our media planning and buying.
With the vast changes in the digital landscape, we understood that it was important to invest in digital channels such as Google search and banner network, email marketing, website optimisation and social media. We understand the power of these digital networks however with changing demands and resources, we lacked time in managing some of these channels.
We wanted to improve our overall digital strategy and wanted expert assistance with PPC, search and banner ads, email marketing and website optimisation, so we sought SMPs assistance.
The team have provided comprehensive digital marketing reports, and we catch up frequently to discuss actions moving forward and the results we have achieved.
Matt and the team at SMP have helped us understand further where our web visitors are coming from, what digital ads are working, search terms that our customers use to find us on Google and more.
This information has helped us identify operational opportunities, and understand what our customers are looking for.
With our email and SMS marketing, we have been able to reach a greater number of people and expand our communications to different geographical markets. We are also able to maintain client retention strategies using these tools.
After a 3-month trial, we have chosen to continue our digital partnership with SMP. In this short time, we can see the value that SMP are able to deliver through digital channels and look forward to continuing our long term relationship.
Manager Sales & Marketing
Greg Neill Jewellers
We got SMP involved so they could help us develop a strategic plan for our digital marketing channels that would allow us to communicate more effectively across platforms that we hadn’t yet had much exposure to, like Google Network, email marketing and SEO practices for our website.
We were already running mainstream marketing activities well and wanted to expand to a more comprehensive strategy, because we understand that ‘digital’ encompasses more than just our website and Facebook page.
We’ve partnered with SMP to maximise the results we can achieve across all available channels.
The digital strategy that SMP have created is tailored to our business, industry and the existing work that the team at GNJ put into existing marketing efforts.
SMP were able to take our existing message and get it seen by more people.
Using our existing database, SMP worked with us to create a client retention strategy through the implementation of a loyalty program; this allows us to contact existing customers at relevant times, with offers tailored specifically for them.
SMP also assisted with social media (Facebook), SEO for the website to help people find us on Google, advertising using the banner (non-search) network, regular email marketing for birthdays and anniversaries and SMS marketing as a part of the loyalty program.
Graphic art services helped to enhance the message we were distributing through online channels, this really came in handy for making changes to ads as they were needed, for example we could alter our message if we sold out of a stocked item early on in a campaign.
We have been working with Alan Zamparutti for many, many years, even before he started SMP and don’t intend to stop. SMP are definitely a long term strategic partner when it comes to our digital advertising and marketing efforts.
They’ve taken the time to understand our business, industry and target market. We have monthly meetings that keep us up to date with our digital results and we work together to identify market trends and opportunities.
Mackay Christian College
Mackay Christian College has been booking our media through Strategic Media Partners for the past six years. As a result we have found this has really simplified the marketing process for the College. We really enjoy working with the SMP team, their knowledge of the Mackay market is excellent and they are always extremely helpful and open to feedback and ideas from us.
Public Relations & Events Co-Ordinator
Caneland Dental has worked with Strategic Media Partners since before opening my surgery in June 2012. They co-ordinated my launch campaign and my advertising each month since including television, radio and press.
As a new business I have had requirements for various printing, promotional items and artwork and design projects both large and small. The team at SMP has been a pleasure to work with and as my business grows I will continue our relationship. I feel by business has benefited from the work I have done through Strategic Media Partners.
Dr Wael Assaf
Hairfree Centre Mackay
SMP has helped both of my Hairfee Centre stores since we opened. They provide a yearly plan based on the different seasons and in doing so allow us to keep to our budget across radio, television and newspaper, whilst getting the best result each month. SMP has printed our flyers and business cards and can have the Townsville stock delivered directly to the store which saves me time and money. I feel I can ask advice and get an independent answer, so I know where I stand with my advertising. SMP takes the guess work out of it.
Hairfree Centre Mackay & Hairfree Centre Townsville
We have been dealing with Strategic Media Partners since before opening our 24 hour store on Bridge Road in November 2013. SMP co-ordinate our television advertising and we continuously find that our weekly price and product specials are very popular with our customers – they do come in for the weekly specials after seeing our ads on television. TV advertising is important for both our stores, and by dealing with SMP we know our ads are placed in great programs with the biggest audience numbers which is exactly where we need to be seen.
Nick and Alison Habgood
Nick’s IGA East Mackay and Nick’s IGA West Mackay
Five Star Power
Starting out in an office from home, Five Star Power has grown immensely, and opening our shopfront has been made a lot easier with the help of SMP. From our logo, business cards, shop front signage, vehicle signage, office stationery and website, the team from SMP has got our fast growing business across the line and created a consistent and recognisable image in the local market.
When SMP opened and took on our business for media bookings we were relieved to have someone who has worked across all media to give us independent advice and make sure we get results from our marketing.
I’m constantly bombarded by single media companies offering packages that take up our entire budget and only cover one medium. At SMP they tailor a package to suit our needs that goes across a number of different media companies that have been researched to target the demographic our business is seeking.