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Mackay’s Leading Advertising, Website Design & Development, Digital Marketing Agency – Home

Strategic Media Partners Launch To Success

Launch to success

Mackay’s Leading Advertising, Website Design & Development, Digital Marketing Agency

Strategic Media Partners offer a holistic approach to marketing. We want your business to rocket to new heights and continually smash goals. We believe the best way to achieve this is with your advertising and marketing being consistent and persistent.

At Strategic Media Partners we pride ourselves on doing the simple things, and doing them well. We work to support you and your business to create long lasting advertising and marketing strategies.

The Rocket Fuel

How we can help you

Strategic Media Partners offer solutions for all things marketing in one convenient agency. We get to know you and your audience to ensure we create effective and successful strategies tailored to your business.

Brand - Strategic Media Partners Mackay Australia

Brand

First impressions last. You only get one chance to make a first impression. At SMP we will help your brand make a memorable one for your targeted audience.

Advertise - Strategic Media Partners Mackay Australia

Advertise

Reach out to your potential customers using both digital and traditional mediums. SMP have the experience and expertise to increase your visibility in the market.

Website - Strategic Media Partners Mackay Australia

Website

Build a digital presence for browsers to connect and become real and valuable clients. We not only make creative websites, we build them with you, your business and your audience in the forefront.

Promotional - Strategic Media Partners Mackay Australia

Promotional

Ensure your business is noticed! Link your brand with awesome business promotional items and leave a lasting impression on your customers.

Strategies - Strategic Media Partners Mackay Australia

Strategies

More users are online now than ever before. Get your digital marketing right and watch your business take off!

Let's Connect - Strategic Media Partners Mackay Australia

Let’s Connect

What are you waiting for? Find out how we can drive your business to the next level!

Plan Your Course

Not sure where to go from here?
Need a map?

Free Strategy Planning Session
Whether it’s digital marketing, new
startup, advertising or all of the above…

Drive Your Business

Local experts helping local business

Strategic Media Partners work with people and businesses just like yours who are looking to grow their audience, increase their reach and inevitably make more sales. We have the know-how and the expert team to drive your business forward.

 Strategic Media Partners Mackay Queensland Australia - Digital Marketing Graphic Website Design and Development

Experts in All Things Marketing

Discover the SMP Crew

Alan Zamparutti

Director

Catherine Zamparutti

Photographer

Matt Porter

Digital Operations Manager

Steven Gray

Website Developer

Tanya Farmer

Accountant

Damian Walls

Digital Delivery Technician

Maria Langford

Client Outcomes Manager

Phoebe Boland

Digital Marketing Assistant

Melissa Quattromani

Graphic Designer

Kirsty Mawer

Sales & Marketing Coordinator

Missions
accomplished

Check
out our
portfolio

Reviews

Don’t take our word for it

Our Clients

You’ll be in good company

Still Have Questions?

We've shared some of our most frequently asked questions to help you out!

What is digital marketing?

Digital marketing is the part of marketing that utilises the internet and digital technologies to connect with prospects and customers.

These technologies include desktop computers, mobile phones and other digital media and platforms. While traditional marketing focuses on radio, TV, print and film; digital marketing focuses on channels such as SEO, social media, email, websites and apps. With these channels, we can develop targeted and effective communication strategies to help boost your brand.

Such strategies include:

  • Content marketing
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Social media marketing
  • Pay-per-click advertising
  • Affiliate marketing
  • Email marketing
  • Instant messaging marketing

These only scratch the surface of what is digital marketing and success depends on your overall objective. For more information,
Learn More

Why do I need digital marketing?

Using digital marketing, you can reach more customers for less money. It represents a cost-effective and measurable way to reach an enormous audience.

A solid marketing strategy is the backbone of any business and it is vital because it lets businesses maintain long-lasting relationships with their audiences. Without one, your business growth will be slow and might even stop.

By implementing a simple online marketing strategy, your business is exposed to more potential customers, and you can educate them about the products or services you offer. Simply put, digital marketing levels the online playing field, helps businesses stay a step ahead of their competition, is less expensive than traditional advertising and, most notably, delivers measurable analytics.
Learn More

What is (and why do I need to do) SEO on my website?

Search Engine Optimisation (SEO) is the process of optimising the quality of your content to direct organic traffic to your website. Different from paid advertising, traffic generated from organic search engine results is incredibly cost effective, translating to a high ROI if that traffic converts into real conversions.

One of the most important aspects to your marketing plan is getting your website to organically ranking high on search engine result pages. By taking the time to optimise your pages and posts, you can have a huge impact on your organic traffic.
Learn More

How often should I update my website?

Successful websites interact with consumers to provide up-to-date and new information. SEO also favours websites in that have a consistent stream of new and relevant content.

However, here are 5 signs it is time to update your website:

1) Your website is missing information and cannot be updated easily.
Content Management Systems (CMS) have come a long way since their inception so there is no excuse for not using one to manage your online content. With an easy-to-use user interface, anyone nowadays can update their own website without the need for coding.

2) Your brand has evolved.
Your website is your brand identity and you will want this to be reflected in your designs. Overall goals and objectives change as your business grows and it is important to express this in your website.

3) You don’t like your website.
A website is a form of self-expression and, like self-expression, it evolves over time. The same could be said about web design. A webpage from 10-years ago will look and feel outdated as trends change and new technologies emerge.

4) Your website isn’t optimised for mobile.
It should not come as a surprise that a lot of content is viewed through mobile devices. If your webpage has not got a responsive design, then you run the risk of losing potential customers. Functionality is a main focal point when customers determine a brand’s credibility and trust.

5) You’re not getting the traffic you would like.
This is where SEO is important. If your traffic metrics are not where you want them to be, then it is time to reassess your website’s SEO value. Optimisation is all about making constant tweaks and adjustments to reflect Google’s ever-changing algorithms

Would my business benefit from digital marketing?

Short answer: Yes. No matter how big or small your business is, having an established digital footprint is essential to any communication plan. Audiences will use this footprint to determine your brand’s credibility and trust. If your customers use digital devices online, then your business should be implementing digital marketing campaigns.

Alan Zamparutti

Director

Having worked for over 25 years in the media industry, I started as the ‘’go to’’ man for all things advertising and marketing in the traditional mediums of television, press and radio. Now with a stack of digital platforms to add to the marketing mix, I’m excited to be working alongside the team of young contemporary professionals at SMP knowing that they are the ‘best in the business’ and everyone is striving for the best results for our clients.

Catherine Zamparutti

Fabulous Photographer

Family and photography are two of the biggest loves of my life. I’m a passionate and imaginative photographer and have worked with many, many businesses in Mackay over the years. I specialise in real estate, property and commercial photography and cover corporate and special events. I also love to make ordinary moments extraordinary through lifestyle photography at beautiful locations around our region.


Matt Porter

Digital Operations Manager

Working through the different digital platforms can be overwhelming but with my extensive experience and knowledge I can help provide your business with solid leads. My aim is to find your ideal customers and help them connect with your business using targeted, cost-effective digital marketing. Looking for a new digital campaign to get results? Let’s connect and get you started!

Steven Gray

Website Developer

I have been working in the web design and graphic design industry for over 10 years, with an extensive knowledge in most web platforms and a knack for providing intricate detailed and high-quality web solutions to clients. I have a passion for learning the latest cutting-edge web technologies and I am always on the hunt for the next big challenge.

Tanya Farmer

Accountant

I have more than 15 years’ experience as an Accounts Manager/Bookkeeper. I pride myself on providing the highest level of customer service and completing all tasks, big or small, with the utmost of integrity and accuracy. Don’t hesitate to make contact, I am #hereifyouneed



Damian Walls

Digital Delivery Technician

When working on our client’s digital marketing campaigns I aim to achieve excellent results. I work with our conversion tracking so that we can make sure that every dollar our clients spend returns several back to them. By working with Facebook and Google campaigns on a daily basis, this allows myself to understand market trends and optimise client campaigns for the best return on their advertising dollar.


Maria Langford

Client Outcomes Manager

I am focused on working with our clients to provide great customer service and a smooth sailing experience from start to finish. I have over 10 years’ experience in marketing and advertising and over 15 years’ experience in customer service. I enjoy learning about your business and coming up with ideas on how SMP can assist with achieving your marketing objectives. I can assist with all advertising platforms such as digital, mainstream media, design & promotion.

Phoebe Boland

Digital Marketing Assistant

Whilst studying to gain a digital marketing qualification, I am also working full-time at SMP as a marketing team assistant. I am hands on, keen to learn and passionate about client outcomes. I assist the team with various projects across all mainstream and digital marketing offerings. I am proud that I play a very valuable part of the SMP team.

Melissa Quattromani

Graphic Designer

I work as SMP’s in-house graphic designer. I appreciate all things visual. I enjoy working with clients to communicate their message and brand in an aesthetically pleasing fashion and look forward to helping you and your business put your best design foot forward.




Kirsty Mawer

Sales & Marketing Coordinator

Working in various different industries has allowed me to gain a lot of experience in all things organising and getting things ‘just right’ (my nickname as a kid was Bossy Boots!).

I’ll be your navigator as we work with media schedules and find the right words for your website, brochures or capability statements. I’m ready and raring to help get your marketing happening!