Your social pages give people a feel for your business before they contact you. Show the work you do, answer the questions customers ask and make the next step easy to find.
Strategic Media Partners helps Mackay businesses with social media management, content and paid campaigns. Whether you are a trade team on the road, a supplier in Paget or a local retailer, we can build a plan around the customers you want to reach and the time your team has available.
Social media management that fits your business
Regular posting works best when there is something useful to say. We plan content around your services, completed projects, team, products and current offers, then agree a publishing schedule and approval process with you.
Your plan can include:
- Content themes and a calendar for the month ahead.
- Post copy, branded graphics and suitable formats for each platform.
- A brief for the photos, video or project details needed from your team.
- Content review, approved scheduling and campaign updates.
- Clear responsibility for comments, direct messages and new enquiries.
- Reporting on the activity that matters to your business.
Facebook, Instagram and LinkedIn
The right platform depends on your customers and the type of work you want more of. We can help you choose where to focus and give each channel a clear role.
Facebook and Instagram content
Give people useful reasons to follow your business: a recent job, a product demonstration, an answer to a common question or a look at the people behind the work. We can plan captions, graphics, photos, short videos and Stories around the material you have and the content we agree to create.
For a Mackay service business, that might mean explaining the jobs you take on and the areas you cover. For a retailer, it could mean showing how a product is used and making it easy to ask a question or shop.
Facebook and Instagram advertising
Meta Ads can support a specific offer, enquiry or online sale with a separate advertising budget. We plan the audience, service area, creative and destination together, then review the responses your campaign attracts.
A campaign might send people to a relevant website page or collect an enquiry through a platform form. Either way, someone needs to receive the details and follow up. We can connect the campaign with your lead-generation process and explain advertising spend, management and creative costs separately.
LinkedIn for business audiences
LinkedIn can be a useful place to explain your capabilities, share completed projects and introduce the expertise within your team. For mining services, engineering, suppliers and professional firms, useful content helps prospective business customers understand what you do and where you fit.
We can help turn approved project information and team knowledge into company-page content. If a paid LinkedIn campaign is worth considering, we first look at the audience, offer, budget and follow-up needed. Personal profiles and private messages remain under your team’s control.
Photography, graphics and content for your posts
Good content starts with real material from your business. We can plan what needs to be photographed, which customer questions to answer and which projects are ready to share. Your team checks permissions and details before publication.
Bring existing photos and brand assets, or talk to us about business photography and graphic design. We’ll agree what is supplied, what is created and how it will be used across your channels.
For service pages, articles and campaign copy, explore our content marketing and copywriting services.
A clear publishing and approval process
We agree who supplies information, who approves each post and when feedback is needed. That keeps offers, names, prices and project details accurate without leaving every post until the last minute.
We also clarify who answers comments and messages. If your team handles enquiries, they need a clear handover and enough context to respond. Publishing frequency and any community-management work are set out in your scope.
Make it easy to take the next step
A useful post or ad needs a relevant destination. We connect social activity with your website pages, contact details or online store, so people can find the information they need and enquire or buy.
If leads arrive in several places, we can also review enquiry routing and follow-up reminders. The aim is to keep a promising conversation from getting lost between a social account and your inbox.
Reporting you can use
We review the measures that match the job: relevant reach, engagement, website visits, enquiries or sales where they can be measured. Feedback from your team matters too. It helps show whether the enquiries suit your business and what the next campaign should improve.
For a wider plan, combine social activity with local SEO, Google Ads or email marketing where those channels fit your audience.
Let’s plan your next month of content
Bring your current social pages, examples of work you are proud of and the services or products you want to promote. Talk to our Mackay team or call (07) 4951 4000.
PLAN WITH CONFIDENCE
Questions about social media marketing
Do we need to be on every social platform?
No. Choose the platforms where the customers you want to reach are active and where you can produce useful, appropriate content. A focused plan is easier to maintain than a presence spread across too many channels.
What is the difference between posting and paid social advertising?
Organic posts keep your profile active and inform the people who see them. Paid campaigns use a separate advertising budget, audience settings and objectives. The content can work together, but publishing a post does not guarantee broad reach.
Who approves the content before it is published?
You do. We’ll arrange a review process with your nominated contact so you can check the message, offers and details before content goes live.
How often will you post for our business?
We agree a schedule around your goals, the content available and the work included in your plan. A consistent supply of useful posts matters more than filling a calendar with updates that say very little. We’ll explain what we need from your team and when approvals are due.
Do we keep ownership of our social and advertising accounts?
Yes. Your business should retain ownership and control of its accounts. We work through agreed access, clarify billing and approval responsibilities, and document what is being managed. Avoid sharing personal passwords when a platform provides business access controls.
LET’S BUILD SOMETHING BETTER
Let’s focus your marketing on better enquiries
Tell us which services you want to grow, where you operate and what you have tried. Start with a discovery conversation about the priorities for your business.
Request a discovery meeting or enquire about a specific service.
