Strategic Media Partners has been involved with the River 2 Reef Ride since its inception in 2011.

Alan is a keen cyclist so it was a perfect match for Strategic Media Partners to sponsor the annual event.  SMP’s expertise in co-ordinating the advertising for the River 2 Reef Ride ensures the two worthy charities (Mackay Sporting Wheelies & Disabled Association and the CQ Rescue Helicopter Service) continue to receive valuable funds raised through the ever increasing number of ride participants each year.

Give the Rio Tinto River 2 Reef Ride a go in 2019.  The atmosphere is amazing, you will be part of hundreds of riders in their event jerseys heading out of town on a crisp October morning.  Magical.  Check out the event website www.river2reefride.com.au