- Client
- Advanced Performance Industries
- Sector
- Mining and industrial parts
- Client region
- Mackay, Queensland
Help customers find the part they need
Advanced Performance Industries supplies pins, bushes and related components for heavy equipment from its Mackay base. Customers may arrive knowing a part number, a machine model or simply the type of component they need.
SMP worked with API on an ecommerce website that gives those buyers several ways into the range. Part search, equipment categories and product information sit together, with customer login for access to pricing.
THE SHOPPING JOURNEY
A specialist catalogue needs more than a product grid
Search by part or keyword
A prominent parts search helps a returning customer get straight to a known item. It also gives someone researching a replacement a practical starting point.
Browse by equipment
Manufacturer and machine-model categories organise a technical range. Product pages show the relevant category and part reference, helping buyers narrow their search.
Customer pricing access
Visitors can explore the public catalogue, while pricing requires login. This supports a different buying process from a retail store where every price is visible to everyone.
A store the team can keep working with
The project included product-management training, so the API team could add products through the website’s backend. That matters for a specialist supplier: the catalogue needs to remain useful as the range changes.
The visual design carries API’s blue, black and white identity through the website. Industrial imagery introduces the business, while the shop puts categories, search and product information at the centre of the experience.
This is a practical example of ecommerce for a Mackay industrial business: organise a detailed range around how customers look for parts, then give them a clear next step.
What does your customer need before they can buy?
For some businesses, it is a clear price and a simple checkout. For others, it is the right part reference, account access or a conversation about the job. We plan an online store around those requirements.
Bring your product range, the questions customers ask and the way you currently handle orders. Our Mackay team can help you work out the right catalogue, customer journey and management tools for your business.
YOUR ECOMMERCE PROJECT
Let’s plan a store around the way you sell
Tell us about your products, customers and order process. We’ll help you identify what the website needs to do.
