Client runs a small plumbing business and needs to increase his leads each week to keep his workers busy and ideally wants to be at least 2 weeks booked out at any one time. His marketing budget is $1,650 ex GST / month, and he can commit to a 3 month campaign. If he sees results, he is willing to commit to an indefinite ongoing campaign for the same value.
Client is a small business with an existing website that is 7 years old, they provide both products and services. The content on their current website hasn’t been updated in 4 years and since then have added a couple of new services and a lot of new products. The old website didn't have an online shop however they would like to add one to the new website.
Client requires a full holistic campaign to fill a couple vacancies in their business, they are looking for Diesel Fitters for immediate start in the Bowen Basin. Based on the following budget scenarios how would you roll out a campaign for the client and what advantages / concerns if any would you have in each scenario?
Client is a very successful company that sells specialised equipment to the mining & resources industry world-wide. They require a campaign to increase their overall sales pipeline by 5% over the next 12 months, they have agreed to give our company a 6-month trial to show that we can deliver on what they require. A 5% increase over 12 months would be increasing leads (initial enquiry) by 50 per month, to generate 5 genuine proposals each month to generate 1 confirmed sale. The client understands how campaigns can start slow and increase momentum over time, as such they are prepared to set the target for our company to generate 30-35% of this target by month 6, which would be 15 leads and 2 proposals. To achieve this, they have approved a budget of $7,000 ex GST per month.
Client has just completed a website that caters to the transport industry in Australia. The website allows people to add a job onto the website for any transport type (furniture removal, vehicle transport, animal transport, courier freight, etc...). Once the job is added to the website it will send an email to transport operators that have registered with the website who have indicated they are interested in the type of job that has been added to the website. The client has approached SMP for a launch strategy for their business, they have approved a budget of $10,000 ex GST per month for a period of 4 months. The website has just launched so they have no organic search engine presence and have no jobs added to the website and they have no transport operator businesses registered with the website.