Are you a business owner striving to create a thriving e-commerce website? If so, the importance of SEO must be balanced.
Search engine optimisation is the linchpin of your online store’s success, as it can either propel you ahead of the competition and drive traffic or leave you struggling in the shadows.
Prepare to embark on a journey into the world of SEO explicitly tailored for e-commerce in 2023. This comprehensive guide will equip you with a profound understanding of SEO’s inner workings, the most effective strategies for e-commerce websites, and the keys to crafting an SEO strategy that propels your business to new heights.
Let’s unravel the fundamental question: “What is e-commerce SEO?”
What is Ecommerce SEO, & How Does It Work?
E-commerce SEO encompasses the meticulous process of fine-tuning your online store to achieve higher visibility on search engines, including giants like Google, Bing, and Yahoo. This entails taking a series of essential actions that enhance your website’s ranking in search results when users search for relevant keywords.
SEO for e-commerce websites involves a comprehensive optimisation strategy that extends to your website’s textual and visual content and its underlying structure and technical intricacies. These optimisations collectively facilitate the seamless navigation of your website by search engine bots, enabling them to crawl efficiently, index, and interpret your website. The ultimate result is a boosted ranking on Search Engine Results Pages (SERPs).
Now, let’s demystify the concept of “indexing”:
Indexing is akin to registering your website in Google’s extensive directory or database. With proper indexing, your website remains visible to the view of users, rendering it invisible to search engines, and consequently, it cannot secure a position on search engine rankings.
How Does Search Engine Optimisation Work?
SEO is a combination of on-page, technical and off-page optimisation strategies.
On-page SEO is a pivotal aspect of e-commerce optimisation. It revolves around fine-tuning various elements directly on your website, encompassing design, content, coding, and URL structure. These on-page optimisations are fundamental for securing higher search engine rankings. Key on-page optimisation tasks include:
- Crafting content rich in keywords, encompassing website content, titles, and meta descriptions.
- Establishing a coherent internal linking structure to enhance user navigation and search engine crawling.
- Improving page load speed and ensuring mobile-friendliness to cater to modern user expectations.
- Enriching images with descriptive alt text for better accessibility and understanding.
- Implementing structured data through Schema markup to provide context and information that search engines can easily interpret.
- Incorporating quality external links, connecting your website to valuable resources that enhance its overall authority and reliability.
Collectively, these factors play an instrumental role in enabling search engine robots to grasp your E-commerce website’s purpose and content comprehensively. Their ability to understand your website’s essence empowers them to compare it to other e-commerce sites, ultimately influencing your placement in organic search results.
Off-page optimisation, conversely, encompasses actions conducted externally to your website. It involves strategies like building backlinks from other websites, leveraging social media channels for content promotion, and submitting your website to directories and webmaster tools such as Google Search Console.
These off-page activities collectively enhance your website’s visibility and authority in the eyes of search engines, contributing to your overall online presence and influence.
While both on-page and off-page factors play crucial roles in SEO, it’s essential to recognise the broader significance of eCommerce SEO beyond mere ranking improvements. Let’s quickly recap the key advantages of SEO for e-commerce websites:
- Increased Visibility: SEO enhances your website’s visibility in search engine results, leading to more organic traffic.
- Improved Credibility: High-ranking websites are often seen as more trustworthy and credible by users.
- Enhanced User Experience: SEO encourages you to optimise your website for user-friendliness, leading to a better overall customer experience.
- Higher Conversion Rates: An optimised website is more likely to convert visitors into customers.
- Competitive Edge: Outranking your competitors can set you apart and attract more customers to your ecommerce store.
- Better User Engagement: Engaging content and a well-structured website can keep visitors on your site longer, reducing bounce rates.
- Valuable Data Insights: SEO tools and analytics provide insights into user behaviour, helping you tailor your strategies more effectively.
But what exactly is the purpose of ecommerce SEO besides boosting search engine rankings?
Let’s have a quick rundown of the benefits of SEO for ecommerce website.
Benefits of An E-commerce SEO Campaign
Search Engine Optimisation for ecommerce site is important because of the following:
1. Boost in Website Traffic and search Visibility
E-commerce SEO is your key to enhancing the online visibility of your store. It acts as a digital beacon that guides potential customers to your website. By optimising your site for relevant search terms, you increase your chances of appearing on the coveted first page of search engine results. This heightened visibility attracts organic traffic, which comprises users actively searching for products or services like yours.
As a result, your website benefits from increased traffic, fostering more significant engagement opportunities with prospective customers. The ultimate goal? Improved traffic and enhanced visibility translate to higher conversion rates, propelling your online business forward.
2. Minimise Paid Ad Costs
The beauty of e-commerce SEO lies in its ability to reduce your paid advertising expenses while delivering a superior return on investment. The data speaks for itself: over half of all organic traffic originates from organic search results.
In practice, more than 50% of users opt for organic search results over paid ads. By capitalising on this trend, you can allocate less resources to paid marketing while doubling your investment in SEO tools. The outcome? Reduced costs and an optimised budget for a more efficient marketing strategy.
E-commerce SEO empowers your business to harness the full potential of organic search traffic, a cost-effective and high-converting traffic source.
3. Enhance Brand Image
The significance of a strong brand image cannot be overstated. E-commerce SEO plays a pivotal role in building and reinforcing this image. Consumers perceive websites that appear consistently at the top of search engine results pages as more trustworthy. The more prominent your digital presence, the greater the trust you can inspire among your target audience. As your brand image is bolstered, customers are likelier to choose your products or services over those of competitors.
This trust forms the cornerstone of customer loyalty, driving sales and sustainable business growth.
4. Surpass Your Competitors (Literally)
E-commerce SEO positions your website above your competitors on Google and empowers you to outperform them in capturing leads. The principle is simple: the higher your website ranks in SERPs, the greater the likelihood of potential customers clicking through to your site and purchasing. Your competition may offer similar products or services, but a strong SEO strategy ensures you’re the first option that comes to a customer’s mind.
This competitive edge results in increased traffic, engagement, and conversions.
5. Improve Your Retargeting Campaigns
Retargeting campaigns are a powerful strategy for re-engaging potential customers who have previously visited your website. E-commerce SEO integrates with this approach by providing crucial data about website visitors.
This data enables you to gain a deeper understanding of the audience that’s interested in your offerings. Armed with this knowledge, you can fine-tune your retargeting campaigns, delivering personalised ads that are more likely to convert.
The result? A significant boost in return on investment and reacquisition of potential customers who may have otherwise been lost.
6. Enhance Usability & Customer Experience
E-commerce SEO isn’t confined to boosting your search engine rankings; it’s about optimising the entire user experience. Good SEO practices make your website more user-friendly, ensuring visitors can easily navigate your site, find the products or information they’re seeking, and confidently make purchases. This enhanced usability elevates the customer experience and fosters satisfaction, directly impacting conversion rates.
Whether it’s streamlined site navigation, faster loading times, or mobile responsiveness, SEO enhances usability in ways that benefit your customers and your business.
Now that we’ve covered the working and benefits of ecommerce SEO, it’s time to dive into the ecommerce SEO best practices and strategies you should be using.
12-Step Proven & Effective Ecommerce SEO Strategy (+1 Bonus Step)
Here is what a comprehensive ecommerce SEO strategy should include:
1. Registering Your Ecommerce Site On Search Engines
Launching your e-commerce SEO journey begins with a vital foundational step—registering your website on leading search engines like Google and Bing. This seemingly simple action has profound implications for your website’s visibility and performance.
Why Is This Important?
By registering your website with search engines, you accomplish two crucial objectives. First, it ensures that your site is visible to search engine spiders responsible for indexing web pages. As a result, your website will be crawled more frequently, ensuring that search engines are updated with your latest content and pages.
The second advantage is that this registration serves as a valuable feedback mechanism. Search engines will provide notifications regarding any technical issues related to crawling or website usability. These notifications are your window into enhancing your site’s performance and user experience.
How to Register Your Website with Search Engines?
Add your website’s URL to the search engine’s webmaster tools to complete this process. For Google, utilise the powerful Google Search Console; for Bing, you can use Bing Webmaster Tools. These platforms serve as central hubs where you can manage your website’s interaction with search engines, monitor its performance, and address any issues. By effectively registering your website, you pave the way for an e-commerce SEO strategy built on a solid foundation.
2. Setting Up & Optimising Your Website Structure
A well-structured website is the cornerstone of a successful e-commerce SEO strategy. It plays a dual role, benefiting search engine bots and website visitors. Let’s delve into the importance and strategies for optimising your website’s structure.
Why Is This Important?
Optimising your site architecture sends a powerful message to search engines that your e-commerce site is user-friendly and easy to navigate. This understanding is vital for efficient crawling and indexing by search engine bots.
Equally crucial is the impact on your visitors. A well-structured website not only appeals to customers but also enhances their experience. It allows them to find information quickly and easily, contributing to higher engagement and conversion rates.
Optimising for Search Engine Bots:
The process is straightforward. To make your website accessible to search engine bots, add your sitemap file to Google and Bing using their webmaster tools. Your sitemap is a visual representation of all the pages you want search engines to crawl, including product pages, category pages, blog posts, and other content.
The benefits are twofold. Firstly, it facilitates the crawling and indexing of your website’s pages. Secondly, it assists users in understanding your site’s organisation and the locations to access the information they seek.
You can create a sitemap manually or leverage automated solutions like Google’s Webmaster Tools. Sitemaps are available in both XML and HTML formats, with HTML sitemaps offering user-friendly navigation.
Optimising for Website Visitors:
Beyond sitemaps, there are steps to take in optimising your website structure for a positive user experience. Ensure that major pages, such as product and category pages, are easily accessible, ideally within three clicks from the homepage. Users appreciate simple and efficient navigation, while a convoluted structure can deter them.
Maintain a clear and well-labelled navigation system with distinct categories and product pages. Avoid adding unnecessary layers of pages that could lead to confusion. Additionally, prominently feature a search bar, typically in the header area, to facilitate quick searches for specific products or information.
Bonus Tip: Want to build more trust with your visitors?
Enhance trust with your visitors by including an “About Us” and “Contact Us” page on your website. These pages introduce your brand and provide contact information, allowing customers to reach out when needed.
3. Performing In-Depth Keyword Research: The Foundation of E-commerce SEO
The next crucial step in establishing an effective e-commerce SEO strategy is thorough keyword research. Keywords are the bedrock upon which successful search engine optimisation campaigns are built. They provide critical insights into what potential customers are searching for concerning your business and the products you offer.
Why Keyword Research Matters?
Keyword research is vital because it helps you grasp what people are looking for when they search for products or services related to your business. Understanding these search terms is pivotal for creating content and campaigns that align with user intent and resonate with your target audience.
Effective Methods for Finding Keywords
Here are two highly effective approaches to discovering keywords that will power your e-commerce SEO strategy:
1. Utilise Keyword Research Tools:
There is an abundance of keyword research tools available, both free and paid, that can assist you in finding relevant keywords. Some popular options include Ubersuggest, Answer the Public and Ahrefs Keywords Explorer. These tools will provide a comprehensive list of keyword suggestions linked to your business and products, complete with data on search volumes, CPC (cost per click), keyword difficulty scores, and more.
An excellent free tool for keyword research is Google Keyword Planner, which can help you uncover relevant and popular keywords for your website.
Bonus Tip: Consider employing the auto-suggest feature on e-commerce platforms like Amazon, Etsy, and others to discover additional relevant keywords.
2. Google’s Autosuggest:
An effortless method for finding keyword ideas is through Google’s auto-suggest feature. When you enter a keyword into the search box, Google automatically suggests related terms. For instance, if you type ‘running shoes,’ Google will offer a list of related keywords such as ‘best-running shoes’ or ‘running shoes for women.’
These keyword suggestions provide valuable insights into user search behaviour, enabling you to create targeted content and campaigns. Moreover, you’ll uncover excellent long-tail keywords with high buying intent, a crucial aspect of e-commerce keyword research.
4. Understanding Search Intent & Creating Relevant Content
Search intent, often referred to as user intent, is a critical aspect of search engine optimisation. It centres around the intention behind search queries and the underlying reasons that drive people to seek specific information. Identifying search intent and aligning your content with it is the key to boosting organic traffic and increasing conversion rates.
Let’s delve deeper into how understanding and catering to search intent can significantly impact your e-commerce SEO strategy.
Search Intent Examples:
To illustrate the concept, consider the search query “running shoes.” The search intent behind this query may vary depending on the user:
- For some, it could be informational, as they seek to learn about features, pricing, and the variety of options available in the market.
- For others, it might indicate transactional intent, meaning they are ready to purchase. In this case, they might be looking for specific products or deals.
- Additionally, there could be navigational intent, where users are trying to reach a particular website or page, such as a brand’s official site.
Optimising for Search Intent:
The key to effective e-commerce SEO is aligning your content with the search intent. This means creating content that directly corresponds to what users are searching for. Here are some strategies to consider:
- Informational Intent: When users are seeking information, you can optimise your content by creating product-review articles, comparison articles, or informative guides. Focus on using relevant informational keywords.
- Transactional Intent: For users with transactional intent, target keywords that signal readiness to make a purchase, such as “buy,” “shop,” and “order,” or include price-related queries like “under $200.” Design product pages, category pages, and product descriptions to cater to these keywords and include compelling calls to action.
- Navigational Intent: For queries that want to reach a specific website or page, ensure your website’s navigation is straightforward and user-friendly. This helps users easily find the content they are looking for.
By understanding and optimising for search intent, you can enhance your SEO rankings and provide a more satisfying user experience, ultimately driving more organic traffic and conversions to your e-commerce site.
5. Optimising Your Website
After conducting thorough keyword research and understanding search intent, the next phase of your e-commerce SEO strategy involves optimising your website’s existing content and focusing on link building. These essential steps aim to enhance your visibility and authority in the eyes of both users and search engines.
Optimising Website Content:
- Incorporate Keywords: Strategic keyword placement is crucial. Incorporate your researched keywords into various elements of your web pages, such as title tags, meta tags, meta descriptions, URLs, and alt tags. This optimisation enhances the visibility and relevance of your content to users.
- Avoid Keyword Stuffing: While including keywords is essential, refrain from overusing them. Maintain a natural and user-friendly language throughout your content. Google values user experience, and keyword stuffing can lead to penalties.
- Descriptive URLs: Optimise your URLs by making them descriptive and including your primary keyword. This not only aids search engines but also provides clarity and relevancy to your visitors.
- Alt Tags for Images: Utilise alt tags for images. These text descriptions assist search engines in understanding the content of your images, improving your rankings.
- Enhance Meta Descriptions: In meta descriptions, consider adding persuasive modifiers like “Coupon,” “Discount,” or “Free Shipping” to boost click-through rates (CTR), a key ranking factor for Google.
- Internal Links: Incorporate internal links that direct users to other pages within your website. This improves navigation, keeps users engaged, and helps search engines understand your site’s structure and content.
- External Links: Include relevant and credible external links to other websites and blogs. This action signals to Google that your content is trustworthy and valuable, positively impacting your rankings. However, avoid linking to irrelevant or low-quality sources, harming SEO and user experience.
- Caution with Direct Competitors: While external linking can be beneficial, exercise caution when linking to direct competitors. Doing so might divert traffic and inadvertently boost their rankings, potentially overtaking your website in search results.
The strategic use of keywords and effectual link-building practices can significantly improve your e-commerce site’s SEO rankings. These actions enhance your website’s visibility, trustworthiness, and user experience, contributing to your overall SEO success.
6. Creating High-Quality Backlinks To Your Ecommerce Website
Backlinks are a potent tool in the SEO arsenal and a cornerstone for boosting your e-commerce website’s rankings. The acquisition of high-quality backlinks can significantly contribute to your website’s visibility in search engine results pages (SERPs). These backlinks act as endorsements from authoritative sources, indicating to search engines that your content is valuable and trustworthy.
Ways to Obtain High-Quality Backlinks:
- Guest Blogging: Guest posting on authority websites in your niche is an effective method to secure backlinks. These sites are often open to quality contributions, allowing you to link back to your website in return.
- Directory Submissions: Submitting your website to relevant and trustworthy online directories can earn you backlinks. Ensure that the directories are credible and have a solid online presence.
- Leveraging Social Media Strategies: Actively engaging with social media platforms can generate backlinks. Sharing your content and website on these platforms can encourage users to link to your site.
- Influencer Outreach: Collaborate with influencers in your niche and request them to link to your website or products. Influencers often possess a substantial online following, and their endorsement can significantly boost your website’s credibility.
- Anchor Text Relevance: When securing backlinks, pay attention to the anchor text used for the links. Ensure that the anchor text is contextually relevant to your content and keywords. Relevant anchor text can enhance the link’s value and contribution to your ranking.
It’s vital to note that not all backlinks are created equal. Focus on acquiring backlinks from credible and authoritative sources within your industry. A well-rounded approach to backlink acquisition can bolster your e-commerce SEO strategy, improving rankings and increasing visibility in SERPs.
7. Enhancing User Experience
Google uses a variety of factors to assess the quality and relevance of content, with user experience being a critical element. Aspects like the time users spend on a page and the perceived value of the content play a pivotal role in determining a website’s quality.
For ecommerce SEO, ensuring an excellent user experience is not just good practice; it’s essential. A website that is easy to use and provides a smooth and pleasant navigation experience can positively impact your SEO rankings and customer engagement.
Here are a few actionable steps to enhance the user experience on your ecommerce website:
- Opt for Responsive Design: Make sure your website is designed to be responsive, adapting seamlessly to various devices and screen sizes. This ensures that users on smartphones, tablets, and desktops have a consistent and enjoyable browsing experience.
- Prioritise Page Load Speed: Fast-loading pages are not only crucial for SEO but also for retaining visitors. Slow-loading websites can frustrate users and drive them away. Consider techniques like caching, image compression, and minimising unnecessary scripts to optimise page speed.
- Incorporate a Search Bar: Adding a search bar to your website simplifies the user’s quest for specific products or information. It reduces bounce rates and encourages users to explore more of your content.
- Streamline Checkout: The checkout process should be straightforward and hassle-free. A simple or drawn-out checkout process can prevent customers from completing their purchases. Ensure that the checkout page is user-friendly, with minimal distractions. Features like guest checkout and multiple payment options enhance the overall experience.
Implementing these user experience enhancements will make your website’s visitors more likely to convert into paying customers. Google’s algorithms will also favour your site, potentially leading to higher search engine rankings. A user-friendly website contributes to improved SEO and a more successful eCommerce venture.
8. Having An Optimised, Simple URL Structure
Maintaining a simple and well-structured URL format is crucial from an SEO standpoint. It offers several advantages that benefit users and search engine crawlers, enhancing your website’s overall performance. Here are the key reasons for prioritising a straightforward URL structure:
- User-Friendly Navigation: Simple URLs are more user-friendly. Users can easily understand the structure and content of a web page by glancing at the URL. A clear and concise URL makes it simpler for visitors to comprehend where they are on your site and find the information they need.
- Improved Crawler Understanding: Search engine crawlers, such as those used by Google, rely on URLs to comprehend the content and hierarchy of a website. A clear URL structure provides essential information to these crawlers, which in turn helps them index your site more effectively.
Here are some essential tips to consider when structuring your URLs:
- Keep It Short: Aim for a URL length between 50 and 60 characters. This ensures that your URLs are concise and easy to share.
- Readability: Make your URLs readable and understandable. Use plain language that accurately represents the content of the page.
- Include Target Keywords: Whenever possible, include relevant keywords in your URLs. This can help improve your page’s visibility in search results.
- Avoid Stop Words: Eliminate unnecessary stop words like “the,” “and,” “of,” and “a.” Omitting these words keeps your URLs shorter and more SEO-friendly.
- Use Hyphens: When separating words in your URLs, opt for hyphens (-) instead of underscores (_). Hyphens are more search engine-friendly and improve URL readability.
Here’s an example to illustrate the difference between a complex and a simple URL structure:
Complex URL: https://www.mystore.com/blog_about_mens-shoes/
Simple URL: https://www.mystore.com/shoes-mens-shoes-articles/
By adhering to these URL best practices, you enhance your site’s user experience and facilitate search engine crawlers’ understanding of your content, potentially leading to improved SEO rankings and visibility.
9. Using Schema Markups To Facilitate Google And Users
Schema markup, a structured data type, plays a critical role in helping search engines comprehend the content on your website. By incorporating schema markup into your HTML code, you provide search engines with additional information about the page’s content, which can lead to the display of rich snippets in search results. These rich snippets, such as product markup and review snippets, enhance user experiences by offering quick and relevant information. The most common schema markups in the realm of ecommerce are as follows:
- Product Schema: This schema displays essential product-related details, such as price, availability, and images. It is a powerful tool for efficiently showcasing product advertisements, making it easier for users to identify and choose products that suit their needs.
- Review Schema: The review schema is designed to present review ratings and summaries directly on search result pages. Users can access reviewer information, enabling them to assess the credibility of reviews. This schema provides valuable insights for potential buyers.
- Video Schema: Video schema is used to enhance the display of videos in search results. It aids search engines in comprehending the type and content of the video, thereby increasing the visibility of video content in search results.
- Price Schema: Price schema assists in displaying pricing information for products. It is often used to indicate price ranges for various product variations, enabling users to assess product affordability and make informed decisions quickly.
Incorporating schema markups on your website offers numerous advantages:
- Improved Visibility: Schema markups can make your search results more eye-catching and informative, potentially attracting more user clicks.
- Enhanced User Experience: Rich snippets offer valuable information at a glance, helping users find the content they seek more efficiently.
- Credibility: Review schema can enhance the credibility of reviews by providing reviewer information, making users more confident in their purchasing decisions.
- Increased Click-Through Rates: Rich snippets can lead to higher click-through rates, resulting in more traffic to your website.
- Positive Impact on SEO: By improving user engagement and click-through rates, schema markups can indirectly contribute to better SEO rankings, potentially boosting your site’s visibility in search results.
By incorporating schema markups tailored to your ecommerce website’s content, you can make your products and reviews more appealing and informative in search results, ultimately driving more traffic and increasing your sales and SEO rankings.
10. Tackling Duplicate Content
Duplicate content is a common issue faced by many ecommerce stores, where one-page shares identical or highly similar content with another. This can have detrimental effects on your website’s SEO, as it confuses search engines and makes it challenging for them to determine which page should be given priority in search engine results pages.
To address the problem of duplicate content, there are two effective methods:
- Canonical Tags: Canonical tags are HTML tags that tell search engines which page is the original or “master version” and instruct them to ignore all other pages with similar content. Using canonical tags lets you control your duplicate content issues more.
- Robots.txt File: The robots.txt file instructs search engine bots on how to crawl and index your website. You can use it to block specific pages or sections of your site from being indexed, thus preventing duplicate content from being considered.
Both methods effectively mitigate duplicate content issues, but canonical tags offer more precise control and are often the preferred solution. By addressing duplicate content, you can significantly enhance the SEO for your ecommerce site and boost your rankings in search engine results pages. This improvement can increase visibility and traffic, benefiting your online business.
11. Monitoring & Tracking Your Ecommerce SEO Efforts
Tracking and monitoring your ecommerce SEO efforts are vital to ensuring their effectiveness and making data-driven improvements. Here’s how you can do it:
- Google Analytics: Google Analytics is an essential tool for tracking your website’s performance. Set up specific goals and track key metrics like bounce rate, time on page, and click-through rate (CTR). These metrics provide insights into how well your SEO strategies are working.
- SEO Tools: Utilise SEO tools such as Screaming Frog, Deep Crawl, and Ahrefs to conduct website audits and monitor backlink changes. These tools help you identify technical issues and track your website’s performance in search engine rankings.
- A/B Testing: Implement A/B testing to determine the impact of changes on your SEO rankings. This method involves making controlled changes to your website and comparing their effects on SEO performance.
- Regular Reports: Create regular reports to track key SEO metrics over time. Analysing trends and patterns in your data can help you identify areas that require improvement and optimise your SEO strategies accordingly.
By consistently tracking your ecommerce SEO efforts and analysing the data, you can identify areas for enhancement, make data-driven decisions, and work toward achieving higher SEO rankings and increased organic traffic over time.
12. Keeping Up With Ecommerce SEO Trends
Staying informed about SEO trends is crucial to maintain a competitive edge. Here’s how to do it:
- Attend SEO Conferences: Participate in SEO conferences and webinars to learn from industry experts, gain insights into the latest trends, and network with peers.
- Read Industry Blogs: Follow reputable SEO blogs and publications to stay updated on industry news, algorithm changes, and emerging trends.
- Monitor Google Updates: Keep a close watch on Google algorithm updates. Google’s official webmaster blog and social media channels are valuable sources for this information.
- Analyse Competitor Strategies: Use tools like Ahrefs to track your competitors’ SEO strategies, including backlink changes, keyword rankings, and content optimisation.
By staying informed about SEO trends and consistently adapting your strategies, you can effectively optimise your ecommerce website, maintain a competitive advantage, and achieve better rankings in search engine results pages (SERPs).
Now, let’s dive into the bonus tip that many ecommerce brands overlook.
13. Leveraging The Power Of Pinterest SEO (Bonus)
It’s important to recognise that Pinterest functions as a visual search engine, making it a valuable platform for increasing your ecommerce website’s visibility and driving traffic. To optimise for Pinterest SEO, consider these actionable tips:
- Create a Pinterest Business Account: Utilise a Pinterest business account, which offers enhanced optimisation features for brands.
- Keyword Optimisation: Incorporate relevant keywords in your pin descriptions and post titles to ensure your content appears in relevant search results.
- Design Visually Appealing Pins: Craft visually engaging pins optimised for Pinterest, as they are more likely to attract users’ attention.
- Include Website Links: Add links to your ecommerce website in the pin descriptions, directing users to explore your products or content.
- Utilise Rich Pins: Implement rich pins as part of your Pinterest strategy to provide additional information and context for your content.
- Optimise Board Titles and Descriptions: Opt for keyword-rich board titles and descriptions related to the content you share. This will help your boards appear in search results.
- Link Blog Posts to Pinterest Boards: Create synergy between your blog posts and Pinterest boards by using keyword-rich headlines and linking your articles to relevant boards.
By implementing these tips, you can enhance your ecommerce website’s presence on Pinterest, increase traffic, and improve your online visibility. This multifaceted approach to SEO, covering traditional search engines and platforms like Pinterest, will boost your overall success in the digital landscape.
Build Your Way To Success With Ecommerce SEO
Following the strategies mentioned above is your key to establishing a thriving ecommerce website, one that excels in search rankings and fuels sales growth.
However, it’s essential to recognise that ecommerce SEO is a dynamic and ever-evolving field, making it a challenge to keep up with the latest trends.
This is where Strategic Media Partners can help – We will equip you with the most up-to-date knowledge and support to make your ecommerce business succeed. We understands SEO strategies for ecommerce by your side to implement the latest tricks of the trade.
Whichever path you choose, integrating the formidable power of SEO into your ecommerce business is a wise decision. Your ecommerce venture is sure to reap substantial benefits, thriving in the digital marketing marketplace.