You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire.
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There are four types of Offers every company should have at a minimum. Four different offers at four different price points.1) Free Community with Highly Desirable Free Content (Education) 2) Core Offer (DIY) 3) Upsell (DWY) 4) Upsell (DFY).
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