Looking to accelerate your business growth without breaking the bank on paid advertising? The solution lies in the realm of organic marketing, and in this article, we’re here to unveil our top 7 organic marketing strategies for 2023.
- SEO (Search Engine Optimisation)
- Podcast interviews
- Social media
- Content marketing
- CRO (Conversion Rate Optimisation)
- Email marketing
By the end of this article, you’ll have a treasure trove of ideas to implement and supercharge your business growth. Let’s dive right in!
Our 7 Organic Marketing Strategies for 2023
In the following section, We will provide clear definitions and concrete examples of the 7 organic marketing strategies mentioned. This will enable you to understand how each technique can be effectively employed to facilitate the growth of your business. Let’s delve into these strategies and their practical applications.
1. SEO (Search Engine Optimisation)
SEO, or Search Engine Optimisation, entails crafting content on your website, including web pages and blog articles, strategically designed to rank prominently for specific keywords your ideal customers are actively searching for on Google and other search engines.
For instance, suppose you operate an eCommerce business specialising in custom-made, organic baby clothes sourced from the United States and designed with a focus on fashion and sustainability. In this scenario, SEO is your key to capturing the attention of potential customers seeking products like yours.
With SEO, you aim to secure high rankings for relevant keywords such as:
“Organic baby clothing”
“Baby clothes made in the AUS”
“Fashionable baby clothing AUS”
Investing in SEO empowers you to fine-tune your website, individual pages, and content to claim a coveted spot on the first page of search engine results. This heightened visibility drives valuable traffic to your website, where you can convert these visitors into engaged email subscribers and loyal customers.
As a marketing strategy, partnerships involve collaboration with other companies in your industry. These businesses are not directly competing with you but share the same ideal customer profile (ICP).
For instance, let’s consider some companies like, “Accounts Balance,” which offers a monthly bookkeeping service tailored to agencies, service providers, and SAAS companies. To enhance our marketing efforts, we’ve established a Partner Program involving numerous other digital service providers, software developers, tools, and influencers.
The process unfolds through a sequence of mutually beneficial activities. First, we add one another to our Partner pages, facilitating an exchange of backlinks that enhances the website’s SEO and visibility. We also feature each other in our newsletters, fostering brand awareness and generating potential leads. Moreover, our collaboration extends to finding innovative ways to exchange leads quarterly.
This proactive approach to relationship building transforms into tangible outcomes, including increased brand awareness, a surge in website traffic, valuable referrals, a steady influx of leads, and converting these leads into satisfied customers.
3. Podcast Interviews
Podcasts are widely recognised for their role as a platform for listening, but there’s another valuable dimension to them, particularly in the realm of organic marketing. This hidden gem is the practice of “podcast interviews.”
When we mention “podcast interviews,” We’re referring to a marketing strategy where individuals or business representatives get interviewed on podcasts within their industry. This allows them to share their expertise, establish themselves as thought leaders, and ultimately attract new customers to their businesses.
For instance, let’s consider the experience of our client, Alman Partners, who has doing in over a hundred podcast interviews in the last five years. We’ve developed a systematic approach where we meticulously research top podcasts in our niche, targeting those where our ideal customers are actively engaged. We then proactively contact these podcasts and propose Financial Advisers as a guest.
This consistent effort over several months generates a significant amount of “buzz” around the individual and the associated business. This “buzz” translates into tangible outcomes, including a surge in website traffic, a steady influx of leads, and the acquisition of new customers. When executed effectively and consistently, podcast interviews can be a powerful tool in your organic marketing arsenal.
4. Social Media
Social media is a familiar concept to us all. Still, when harnessed for organic marketing, it can become a potent tool for driving highly interested customers to your business.
The key is to view social media not just as a platform for personal interaction, but as a space where you can establish yourself as a Subject Matter Expert (SME), nurture a dedicated following, and ultimately convert those followers into paying customers.
Here’s a practical example from our experience: We oversee marketing for four distinct businesses and chose LinkedIn as a strategic social media channel. On LinkedIn, We’ve focused on positioning as an SEO expert and digital marketing, and this approach has proven effective in driving customers to our companies.
The fundamental principle here is understanding where your ideal customers spend their time online and building a rapport with them through consistent, informative, and engaging daily posts. By sharing your knowledge and expertise and teaching them about the SEO and marketing strategies that have yielded results, you gradually build trust and credibility.
Acknowledging that success in organic marketing through social media requires time, dedication, a well-defined process, and unwavering consistency is important. Yet, the potential of social media as a platform to connect with your ideal customers is vast, making it a remarkable space for your organic marketing efforts.
5. Content Marketing
Content marketing is a pivotal organic marketing strategy that involves the creation of high-value content specifically tailored to resonate with your ideal customers. Its primary goal is to draw them into your email list, allowing you to continue engaging with them over time.
Here are some examples of content marketing formats:
- White papers
- Free training sessions
Content marketing serves as a means to “pull” your ideal customers into your business ecosystem. It accomplishes this by demonstrating that you have solutions to the problems they seek to address. By creating informative and compelling content, you can establish a connection with your audience and position your business as a valuable option in their quest for solutions. This, in turn, fosters trust and interest in your offerings.
CRO entails the meticulous process of optimising your website and all its pages to maximise the conversion of website visitors into valuable email subscribers or paying customers.
Consider this example: You’ve successfully identified and harnessed the potential of the first five organic marketing channels, driving thousands of visitors to your website each month. Congratulations on this achievement! However, the true measure of success lies in attracting these visitors and converting them into email subscribers or customers.
This is precisely where CRO comes into play. CRO involves a comprehensive examination of the design, content, and overall performance of each page on your website. Its objective is to uncover strategies and enhancements that will increase the conversion of visitors into subscribers and customers. In essence, CRO ensures that your marketing efforts draw traffic and effectively engage and convert that traffic into valuable assets for your business.
7. Email Marketing
Lastly, Email marketing is a cornerstone of organic marketing strategies. It revolves around cultivating an owned email list of individuals who express interest in your business, your expertise, and your products or services. Subsequently, you establish consistent communication with these individuals through newsletters and automated email campaigns, ultimately converting them into paying customers.
While acquiring email subscribers and newsletter sign-ups is a valuable first step, it’s essential to recognise that maintaining a connection with your audience is equally crucial. An effective email marketing strategy involves regular communication with your subscribers, allowing you to get to know them better, address their questions, and build trust over time.
For instance, consider the example of companies, Outsource School. We focus on educating business owners on hiring and scaling their businesses with virtual assistants and freelancers from the Philippines. Our weekly newsletter offers free advice and strategies on outsourcing to an audience of over 5,000 potential customers. Each week, we enhance trust and rapport with our subscribers, ultimately making many of them valued community members.
How to Get Started with these Organic Marketing Strategies
Now that you know the seven organic marketing strategies to accelerate your business growth, let’s delve into some practical and actionable steps to kickstart these strategies.
- Start by creating a dedicated Blog page on your website.
- Commit to a consistent schedule of writing and publishing one new blog post each week.
- Focus on targeting one specific keyword for each blog post.
- Ensure that the chosen keywords align with the search terms your ideal customers would use to find your products or services.
- Prioritise the quality and value of your content, making it highly relevant to your target audience.
- Begin by setting up a Google Sheet or Trello board dedicated to partnerships.
- Create a list of your top 100 ideal partner companies.
- Collect contact information for all 100 partners (you can delegate this task to a virtual assistant if needed).
- Contact them through social media and email, expressing your interest in forming a partnership.
- Focus on building a strong and mutually beneficial relationship with your potential partners.
- Explore opportunities for content exchanges and collaborations to expand your reach and audience.
3. Podcast Interviews
- Create a list of the top 100 podcasts to which your ideal customers will likely listen.
- Identify and list the areas of your expertise and the value you can provide as a guest on these podcasts.
- Reach out to the podcast hosts with personalised pitches, showcasing how your insights can benefit their audience.
- Once scheduled, record the interviews with the hosts.
- Continually enhance your interview skills as you gain more experience.
4. Social Media
- Choose one social media channel, selecting the platform most relevant to your target audience. For B2B customers, platforms like Twitter or LinkedIn are suitable, while for B2C customers, consider Instagram, TikTok, or Facebook.
- Commit to posting at least once a day, offering valuable content.
- Be actively engaged with your audience by responding to comments and conversing.
- Use social media as a platform to build a personal brand around your expertise, positioning yourself as a thought leader.
5. Content Marketing
- Brainstorm and create a list of five lead magnets or valuable resources that would genuinely appeal to your ideal customers.
- Over 6–12 months, develop these five lead magnets.
- Feature these lead magnets prominently on your website.
- Promote them through your social media channels to attract engagement and downloads.
- Collaborate with your partners and ask them to share these lead magnets, expanding their reach and impact.
6. CRO (Conversion Rate Optimisation)
- Begin by setting up tracking for your website using tools like Google Analytics.
- Measure the conversion rate, precisely how many website visitors are becoming email subscribers.
- Once you have a baseline conversion rate, create a list of potential improvements that could enhance the rate.
- Implement these improvements and monitor the impact they have on your conversion rate.
- Continue to revisit and optimise your website for conversions every quarter.
7. Email Marketing
- Select an email marketing software platform like Mailchimp, ActiveCampaign, or Constant Contact.
- Establish a regular schedule for your email marketing efforts, aiming to send out a weekly newsletter on the same day and time each week.
- Create a content calendar to plan your newsletter content, ensuring a consistent flow of valuable information to your subscribers.
- Automate your newsletter scheduling to maintain consistency and gather feedback from your subscribers to fine-tune your email marketing strategy.
Take Action Today!
In conclusion, organic marketing is a proven and cost-effective approach to driving potential customers to your website and converting them into paying customers. Over the past decade, I’ve relied on organic marketing strategies to scale my businesses successfully, and I firmly advocate their effectiveness.
The key to success with organic marketing lies in having well-defined processes, unwavering consistency, and the determination to persist over months. Remember, you don’t necessarily need substantial marketing budgets to grow your business; instead, it’s about leveraging these proven strategies.
In summary, the seven organic marketing strategies to focus on are:
- Podcast Interviews
- Social Media
- Content Marketing
- Conversion Rate Optimisation (CRO)
- Email Marketing
To get started, create a comprehensive plan for each of these strategies. Approach them individually, refine and perfect the processes, delegate tasks, and gradually add more strategy to your marketing efforts. In just 1–2 years of consistent work, you can build a fully functional organic marketing machine that generates thousands of leads for your business monthly.