An unreliable, semi-broken and unresponsive website is an excellent way to lose leads and visitors — regardless of how aesthetically pleasing or well-designed, the visual elements are. Over the past decade, we’ve seen more initiative to deliver faster internet to regions of the world that were previously devoid of it. With online communities expanding and …
Personalised marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history. Personalised marketing has revolutionised the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph …
Starting your own business is a process with a fair share of challenges. Even in the web design world, where you can potentially minimise costs by working from home and collaborating with freelance contractors, many expenses exist. To run a successful web design business, you need enough money to invest in everything from skilled colleagues …
UX laws are an invaluable tool, providing guidelines for web designers that ensure we don’t have to continually reinvent the wheel when crafting experiences for the web. However, UX laws tend to be devised by scientists and psychologists — people who are more than comfortable with the exceptions and allowances of academic language. By the …
Moving from studying design into the big wide world of web design is a daunting process. It’s a competitive and dynamic industry that’s growing all the time. It’s estimated that between 2020 and 2030, web designer jobs in the US will increase by 13%. One of the most challenging aspects of starting a career in …
As a website designer, your professional life revolves around crucial questions that might help you to deliver better results for your clients. Which widgets are essential to driving conversions? What kind of checkout page elements do you need to include? Should there be a video or slideshow on that product page? One of the biggest …
WordPress 6.0 has been released, and another niche jazz musician will be enjoying extra Spotify royalties next month. WordPress 6, named for Latin-jazz musician Arturo O’Farrill, is the realisation of a change of direction the WordPress Foundation adopted several years ago. All versions of WordPress now power around 42% of the web. That’s approximately 810,000,000 …
High five to Jeremy on the big release of Responsible JavaScript on A Book Apart. There is a lot of talk about how the proliferation of JavaScript has had a negative impact on the web, but now we have the canonical reference tome. The book is just chock-full of Jeremy framing some of the …
It’s almost Halloween, so we were all expecting the odd scare, but little could have prepared us for the blood-chilling horror of Facebook CEO Mark Zuckerberg ‘acting’ amazed in front of a green-screened mock-up of The Metaverse, during his keynote at the company’s Connect event. Zuckerberg — or The Zuckster, as I imagine he introduces …
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