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What is it? Whenever you see a website’s URL that starts with HTTPS, it means the website is secured by an SSL encryption/certificate and it’s safe to transfer sensitive information (e.g. credit card number, bank information, etc.) using the website. By installing an SSL certificate on your website, you show visitors that your website is ...

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Google claims that half of all web traffic now comes from smartphones and tablets, while location-related mobile searches have grown 50% faster than all other queries on mobile meaning marketers must reassess how they use mobile to add a local element. The company said that almost one-third of all mobile searches are related to location. ...

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Good SEO (search engine optimisation) practitioners are aware of one undeniable truth: They are never finished learning. Whether selling a product, writing a blog, or showcasing your services, every business needs a good website. You need to optimise your website and content to ensure that your website ranks well in Google and other popular search ...

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A recent survey of Australian small business owners has revealed that nearly half want to know how to use marketing to generate new leads, while almost a third are most concerned with attracting clients and marketing their business. The survey, conducted by marketing education company Basic Bananas, found that small business owners simply don’t understand ...

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